I was introduced to Jeff when he was the Marketing Director at TerraTrike. We are one of their many dealers. From the time we first met, I knew that he would do great things for the company. Jeff has the ability to take a different perspective from the usual bicyclist marketing to engage consumers outside the typical bike shop customer. He looked to engage the recreational cyclist as opposed to the hardcore enthusiast. Jeff helped TerraTrike grow significantly year after year, and thereby help my business grow as one of their dealers. He has a very professional demeanor, but still very approachable with his great sense of humor. He was always eager to listen to ideas from the field.